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Research papers

Television use by different generations of Internet users

Is time spent on the Internet at the cost of time spent in front of the TV set?In publications on the relation between Internet use and TV viewing, most analysts take only one point in time into consideration. This leads to misinterpretations.The...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV
Authors: Marlies van Bergen, Paul van Niekerk
Company: GfK
June 23, 2005